Advertising: purpose, audience & message

Advertising: purpose, audience & message

Purpose	Audience	Message
What exactly do the makers of the ad want you to do? Do they want you to: Buy the product because it is…. Stop doing something you normally do e.g. smoking or drinking because it is….. Do something you would not normally think of doing e.g. give money to a specific cause because it is… Support a specific cause/event e.g go to a charity concert, go to a rugby game, because it is…..	Who is this advertisement designed to appeal to most? A particular age group People with the same job One gender People who live a particular lifestyle People who are short of time People who love sport People who want to look sexy People who want to look younger People who want to appear superior to others People who want to be rich	How do the makers of the ad want you to think your life, or your feelings, will change when you do what they want you to do? Will you: Be prettier or more handsome Have more friends Be wealthier Be calmer Be kinder Be more sensitive Be a better person Be more respected Be sexier Be healthier Be smarter Be stronger Be better at your job