Learning objective: to explain the connections between two or more advertisements
Success criteria:
1. I can identify ideas in common between the AirNZ ad and the Mastercard ad
2. I can explain how the two adverts are connected in paragraph form, with supporting evidence
3. I can research further advertisements which are connected to the Air NZ and Mastercard adverts.
We started with a group brainstorm of ideas that connect the two adverts.
Next, each student needs to open their comparing advertisements document. Underneath the table, you are going to write paragraphs. Each paragraph will explain an idea which is developed in both adverts.
Some starters for your paragraph:
One idea that the two adverts have in common is......
An example of this in the Air NZ ad is....
An example of this in the Mastercard ad is.....
This connection between the two adverts is interesting because....
Friday 4 August 2017
Thursday 3 August 2017
Ideas & connections between advertisements
Learning objective: to discuss ideas in two or more advertisements
Success criteria:
1. I can define "idea"
2. I can identify ideas in each advertisement
3. I can explain how the ideas in two advertisements are connected
Idea = a thought or opinion
Idea = something which is developed beyond 1-2 words.
"Air New Zealand" is not an idea.
Air New Zealand sponsors the All Blacks is an idea.
Success criteria:
1. I can define "idea"
2. I can identify ideas in each advertisement
3. I can explain how the ideas in two advertisements are connected
Idea = a thought or opinion
Idea = something which is developed beyond 1-2 words.
"Air New Zealand" is not an idea.
Air New Zealand sponsors the All Blacks is an idea.
Wednesday 2 August 2017
Showing understanding of connections: moving from describing to explaining
Learning objective: to show understanding of the connections between two advertisements
Success criteria:
1. I can describe the features of each advertisement
2. I can explain how the two advertisements are connected
3. I can evaluate which ad is more successful and why
The describe part is where we work on our table comparing the two advertisements. Each student has this document in their ENA111 folder.
The explain part is where we write paragraphs about the connections between the two advertisements.
Here are some starter sentences for the paragraphs:
1. The main connection between the two advertisements is...... (complete the sentence, and then give examples of the connection in each advertisement and then explain why that connection is important).
Success criteria:
1. I can describe the features of each advertisement
2. I can explain how the two advertisements are connected
3. I can evaluate which ad is more successful and why
The describe part is where we work on our table comparing the two advertisements. Each student has this document in their ENA111 folder.
The explain part is where we write paragraphs about the connections between the two advertisements.
Here are some starter sentences for the paragraphs:
1. The main connection between the two advertisements is...... (complete the sentence, and then give examples of the connection in each advertisement and then explain why that connection is important).
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