Success criteria:
1. We can describe the narrative in two advertisements.
2. We can explain the purpose, audience and message in two advertisements.
3. We can create our own advertisement to show our understanding of purpose, audience & message.
When we look at an advertisement, it is useful to think about who is being left out of the ad, as well as who is being targeted. Today we will look at a series of car advertisements, and think about who is targeted in each ad, and who is left out, and what the messages are.
Advertisement 1: Holden Colorado ad 2016
2. What are the men like in this advertisement? Who are we invited to like, and why?
3. What are the women doing in this advertisement? Are we invited to see them as powerful?
4. Who do you think this advertisement is aimed at (audience)?
5. What is the message about the kind of person who buys a Holden Colorado in this advertisement?
6. What is the message about the special features of the Holden Colorado in this advertisement?
Advertisement 2: Funny Girls Holden Commodore ad 2016
2. What are the men like in this advertisement? Who are we invited to like, and why?
3. What are the women doing in this advertisement? Are we invited to see them as powerful?
4. Who do you think this advertisement is aimed at (audience)?
5. What is the message about the kind of person who buys a Holden Colorado in this advertisement?
6. What is the message about the special features of the Holden Colorado in this advertisement?
Next step: Design and advertisement for a Holden Colorado advert set on the West Coast. Decide who your target audience will be, and what message you want to send about why they should buy the truck, and what kind of person they will be if they buy this vehicle.
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