The All Blacks and advertising

Learning objective: to show understanding of how the All Blacks are being used to promote a product
Success criteria:
1. I can describe the story in this advertisement
2. I can explain the way that the advert is used to promote a product
3. I can complete the table and begin to make comparisons with the Air New Zealand All Blacks ad.

Learning objective: to make links between advertisements, with supporting evidence

Learning objective: to make links between advertisements, with supporting evidence.
Success criteria:
1.I can use the table to help me identify significant aspects of each advertisement
2. I can explain the similarities between the advertisements, using the information in the table
3. I can evaluate which advertisement is more successful and why

Advertisement (description & link)	What is the main idea in the ad?	Who is it aimed at?	How is it trying to make you feel?	Who are the characters and what are they like?	What is the music (musician & lyrics)and how does it help get the message in the ad across?	Costumes - how are they used to help us understand the story and the idea in the ad?	Colour - how is this used to develop atmosphere in the ad?

making links between ads

Learning objective: to make links between two advertisements, with supporting evidence.
Success criteria:
1. I can research and identify another advert with links to the AirNZ All Blacks ad.
2. I can describe the links between the two adverts
3. I can share my links on padlet and discuss how my new ad connects to the AirNZ AB ad with peers

Do now:
1. Find three TV ads which link to the Air NZ All Blacks ad.
For each, paste the link in your document from yesterday.  Write 1-2 sentences on the links between the two ads.

Possible links to the AirNZ ad:

• ads containing the All Blacks
• ads for Air New Zealand
• ads using NZ music for the soundtrack
• other airline ads

Writing about advertisements

Learning objective: To show understanding of one advertisement, using supporting evidence

Success criteria: 

1. We can describe the advertisment.

2. We can explain the purpose of the advertisment.

3. We can discuss the role of music in this ad.

Watch the advertisement.  Then complete the following tasks:
1. Write a description (5-6 sentences) of what happens in this ad.
2. What is being advertised?  How do you know?
3. Describe the music and how it helps tell the story in this ad.  Include mention of the song, the musicians, the lyrics and the style.

More specific questions:
1. The beginning - where, who, what?
This is surprising because...
2. Sound: The Exponents, Why does love do this to me? - What makes the Exponents special?  What does this mean for the pilot?
3. Costume - how is costume used in this ad to help us understand the idea of everyone loving the All Blacks, especially the Air NZ staff?

Advertising cars: purpose & audience

Learning objective: to show understanding of purpose, audience and message in two related advertisements.
Success criteria:
1. We can describe the narrative in two advertisements.
2. We can explain the purpose, audience and message in two advertisements.
3. We can create our own advertisement to show our understanding of purpose, audience & message.

When we look at an advertisement, it is useful to think about who is being left out of the ad, as well as who is being targeted.  Today we will look at a series of car advertisements, and think about who is targeted in each ad, and who is left out, and what the messages are.

Advertisement 1: Holden Colorado ad 2016

1. What is the narrative in this advertisement?  (Narrative = story)
2. What are the men like in this advertisement?  Who are we invited to like, and why?
3. What are the women doing in this advertisement?  Are we invited to see them as powerful?
4. Who do you think this advertisement is aimed at (audience)?
5. What is the message about the kind of person who buys a Holden Colorado in this advertisement?
6. What is the message about the special features of the Holden Colorado in this advertisement?

Advertisement 2: Funny Girls Holden Commodore ad 2016

1. What is the narrative in this advertisement?  (Narrative = story)
2. What are the men like in this advertisement?  Who are we invited to like, and why?
3. What are the women doing in this advertisement?  Are we invited to see them as powerful?
4. Who do you think this advertisement is aimed at (audience)?
5. What is the message about the kind of person who buys a Holden Colorado in this advertisement?
6. What is the message about the special features of the Holden Colorado in this advertisement?

Next step: Design and advertisement for a Holden Colorado advert set on the West Coast.  Decide who your target audience will be, and what message you want to send about why they should buy the truck, and what kind of person they will be if they buy this vehicle.

Advertising: purpose, audience & message

Advertising: purpose, audience & message

Purpose	Audience	Message
What exactly do the makers of the ad want you to do? Do they want you to: Buy the product because it is…. Stop doing something you normally do e.g. smoking or drinking because it is….. Do something you would not normally think of doing e.g. give money to a specific cause because it is… Support a specific cause/event e.g go to a charity concert, go to a rugby game, because it is…..	Who is this advertisement designed to appeal to most? A particular age group People with the same job One gender People who live a particular lifestyle People who are short of time People who love sport People who want to look sexy People who want to look younger People who want to appear superior to others People who want to be rich	How do the makers of the ad want you to think your life, or your feelings, will change when you do what they want you to do? Will you: Be prettier or more handsome Have more friends Be wealthier Be calmer Be kinder Be more sensitive Be a better person Be more respected Be sexier Be healthier Be smarter Be stronger Be better at your job

Writing about "Find your greatness"

What do we notice about this advertisement?

• Describe the setting
• Describe the character
• What happens in this advert?

What do we learn from this advertisement?

• How does the character change?
• What is the message for each of us in this advertisement?

What other advertisements have something in common with this advertisement?

• similar setting?
• similar character?
• similar motivation?
• similar music?
• similar theme?

Make notes on the questions above, and then use your notes to write at least three paragraphs on this advertisement - one paragraph for each section.